Worked with Pat and Susan Morris and their real estate sales team to analyze their customer base and fine tune their positioning and and branding around the idea of a team of experts.

Brand Strategy + research + positioning / messaging

This security technology start-up was just coming together when Brandvelope and Razorspark were called in to help establish the brand and marketing groundwork.

Brand Strategy + name development + research + messaging + new brand design system + collateral.

Helped this Ottawa-based charity to move away from guilt-based appeals, and to inject some BIG fun back into their communications.

Brand Strategy + research + messaging

Helped this real estate investment company evaluate its market, position itself and its offerings, and develop a strong new name.

Brand Strategy + naming.

With George McTaggart - Razorspark consulting. Developed brand strategy, name, and brand architecture for the merger of two large Government of Canada projects.

Brand Strategy + research + messaging + new brand design system

Branding project with Sherwin Kaldeway Advertising & Design involved re-positioning this not-for-profit database producer as a Sport Research company.

Brand Strategy + research + messaging + new brand design system + collateral.

With Bymedia Design Group. Launched new brand identity for this Ottawa / Waterloo consulting company in Jauary 2004. Built new name, messaging, and design around the brand idea of "Alignment".

Brand Strategy + name development + research + messaging + new brand design system + collateral.

Re-named this Newfoundland e-learning company from Zeddcomm. New name is from an old Newfoundland word meaning "a clear expanse of water in an ice field."

Brand strategy + name development.

Working with George McTaggart of Razorspark, helped this gold-mining company with several promising sites in Burkina Faso refine their brand and develop a marketing plan and materials.

Brand Strategy + messaging + new brand design system.