Working with George McTaggart of Razorspark, helped re-position and re-brand this software migration company from CORE Software Inc. to CORE Migration.

Brand Strategy + name development + research + messaging + new brand design system + collateral.

Worked with Tomoye executives and Sherwin Kaldeway Advertising & Design to create a warm, community-centric brand image for this Ottawa Community of Practice software firm.

Brand Strategy + product branding consultation + research + messaging + new brand design system + collateral.

Brandvelope solo project: performed a brand audit and strategy recommendations for this Hamilton-based floraculture cooperative -- specifically helping them position the Blue Leaf Expressions brand in big box retailers across the USA.

Brand Strategy + messaging + tag

With Sherwin Kaldeway Advertising & Design, helped Meriton define their brand strategy, and develop a new arsenal of communications materials.

Brand Strategy + messaging + new brand design system + collateral.

A Brandvelope solo project -- created brand strategy, positioning, and messaging for the launch of this Belleville area company offering infection control education programs around the world.

Brand Strategy + name development + messaging.

10-month rebranding project, transformed JetForm into Accelio. Chaired the Branding Project Team, and managed Toronto agency Nexient plus 4 other communications / design firms to deliver this massive project on time and on budget..

Brand Strategy + product branding consultation + name development + research + project management + messaging + new brand design system + collateral.