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About
us:
So
what's a Brandvelope anyway? |
Founder Dennis Van
Staalduinen |
Brandvelope (n): the total package of words,
images, and concepts used to deliver the idea of a company or
product into the brain of a customer.
Brandvelope Consulting is a small, boutique consultancy
headed by messaging, positioning, and brand strategy expert Dennis
Van Staalduinen. We focus on the intersection between products
and people - how your customers form their ideas and how you can
strengthen and build upon them in measured, strategic steps.
Our three practice areas:
| High technology |
Product positioning; corporate branding and
naming strategy for startups; competitive brand audits; simplification
of technical messages. |
| Government |
Program launches; marketing strategy; stakeholder consultations;
plain language message development. |
| Consumer/
retail |
Naming and positioning; retail audits;
competitive research. |
How we work
In addition to founding the company, Mr. Van Staalduinen
is also president, chief consultant, and - since he operates the
company out of his home office - occasional dish-washer too. But
far from being a one-man show, Brandvelope is as big or as small
as its clients need it to be. We assemble project teams to suit
the scale and needs of the task at hand. These teams are drawn
from a network of partners in a range of complementary fields
-- from writing and design agencies, to professionals in research,
Web consulting, traditional marketing and a number of other specialties.
Brandvelope is also frequently called upon by top
Ottawa-area design agencies when the challenge at hand is specifically
related to brand strategy. Because it is a small independent firm,
Brandvelope can partner with any service provider, consultant,
or agency, and services are fast, flexible, and cost-effective.
Background
Dennis started Brandvelope in 2000 after spearheading
marketing and communications efforts at NetActive, a Nortel Networks
spin-out, and before that, playing leadership roles in marketing
at Corel Corporation, and Redeemer University College.
A self-described "brand geek", Dennis
has always been fascinated by the intersection between customers
and the products they buy, and the ways smart companies make these
intersections happen. But after leading a successful rebranding
excercise at NetActive with the help of some very talented Toronto-based
consultants, Dennis realized that there was a career to be made
developing powerful brands.
Read on: What
we believe
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