Do you pass the mustard test?

How quickly can you find the mustard in the photo above?

If you're like most consumers, the answer is very quickly - probably almost instantly.

Doesn't seem hard does it? Top shelf. Beside the steak sauce.

But consider a few facts:

1) You can't read any labels in this photo;

2) The mustard container is only a few pixels wide; and

3) The shelves hold 185 individual packages.

Despite all that however, your eye is able to scan the shelves rapidly and find the one package with the right shape and colour - the one that screams "mustard".

That's the combined power of your brain and a well managed brand. Even in the most confusing and crowded marketplace: a good brand helps customers find you.

That's why, when Brandvelope helps you analyse, tune, or develop their brand, we don't start with a logo or a tag line, and we definitely don't start dreaming up an ad campaign; we start with the customer.

Call Brandvelope today. We can help your customers:

	Find you.
	Understand you.
	Trust you.
	Remember you.

Read on: About Brandvelope